Material, memory, and the shape of a coastal amaro
MZero Sea Amaro was designed as more than packaging. From lightweight glass to recycled Tuscan leather, each element brings together function, sustainability, and a clear visual identity rooted in the culture of amaro and the atmosphere of the coast.
Design with a reason
MZero Sea Amaro was never conceived as a decorative object alone. Its design was built to express what the product is: contemporary, tactile, coastal, and precise. The bottle uses lightweight glass, a practical and environmental choice that reduces material weight while keeping strength, depth, and protection. The dark bottle draws on the visual language of traditional amaro and apothecary culture. The leather elements are made from recycled leather sourced in Tuscany and shaped by hand. The orange tone adds warmth and recognition, recalling citrus, earth, and coastal sunset light.
Evolution of the Bottle
The First Expression
The Refined Version
The Current Version
Designed to remain
One of the most distinctive elements of MZero is the handmade leather collar. It begins as part of the bottle, but it is designed with a second life in mind. Once removed, it can remain as a keepsake keychain - a small gesture that turns packaging into memory.
Limited Edition
The limited editions expanded the design language through diļ¬erent recycled leathers, colours, and textures. Each bottle keeps the same structure, but gains its own character. This turns the bottle into a collectible object - not only something to drink, but something to choose, keep, and remember.
